One of the surest ways to keep people coming back to your brand and your social media profiles is content marketing.
Adding value and quality to the things you put out there, even if the purpose is solely to promote, gets noticed by the public and goes a long way.
Looking around you might notice that everyone is doing their own thing. And unless you look at their stats you might not be able to completely tell if it’s working for them.
To help you out with this very valid confusion, we have put together a few great content marketing strategies that you can try for your business.
Take a look.
‘Brevity is the soul of wit’ is an expression and phrase that has been going around forever. That is because it’s true.
The internet has trained our minds to take in information quickly. Did you know that most people watch YouTube videos on 1.5x the normal speed? We can’t even wait to watch a 5 or 6 minute video in 5 or 6 minutes. We wish it would finish sooner.
So if the point of your blog or article comes right at the end of it and there are long paragraphs preceding it, know that 90% of the people reading the blog did not cover all those preceding passages.
If they can’t see the gist of the piece of content right away, they will bounce.
Hold the Reader’s Attention
Make it easy for the reader to get through what you are writing.
Don’t make lengthy paragraphs. Don’t add too much unnecessary or irrelevant information. Keep it short and sharp.
Also adding images and attractive visuals is a great way to attract the reader and help them not get bored.
Offer a Solution
Your content should always have a purpose behind it. It shouldn’t just be banter that comes to nothing.
Research the topics that people want to read about that are relevant to your industry or subject.
Give the reader solutions to their problems and answers to the most frequently asked questions. If you play the role of a problem solver and an industry expert, they will come back to read more.
Schedule and Planning
Plan ahead. Don’t put out just one piece of content and think you are done for the week.
To keep their attention and to stay relevant and make sure they don’t forget about you, you have to keep publishing interesting material.
There should be a good amount of content on your pages and regularly updated too so that when they visit your social media account or your blog, they are not disappointed.
The way to do this is to build a schedule and share it with the team. This will ensure that everyone knows when the next piece of content is supposed to go out and so they will be prepared in advance.
We hope you got some ideas to adapt to your own brand’s personality.
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