Category: Digital Marketing

Ideas for your next social media campaign

Category: Brand Identity|Brand Strategies|Case Study|Digital Marketing

In 2020, the number of people active on social media globally was 3.96 billion. In 5 years there has been […]

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Latent Semantic Indexing and SEO

Category: Digital Marketing|SEO|Strategies

We talk a lot about keywords and their importance in Search Engine Optimization, but not nearly enough about LSI even […]

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Content Marketing Strategies Every Business Should Know

Category: Business Strategies|Content Marketing|Digital Marketing|Strategies

One of the surest ways to keep people coming back to your brand and your social media profiles is content […]

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The Importance of a Well-Made FAQ Page

Category: Brand Identity|Business Research|Customer service|Digital Marketing|Target Audience

While the trend these days is to cut down on website text, you should not be compromising on information.  When […]

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Importance of brand personality in digital marketing

Category: Brand Identity|Business Strategies|Digital Marketing|social media marketing|Strategies|Target Audience

Think about the brands that impressed you with a marketing campaign. All the campaigns that you remember and the brands […]

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Digital marketing strategies for small and big businesses

Category: Business Research|Business Resources|Business Strategies|Digital Marketing|Strategies

There are some basic differences between small and big businesses that dictate the way they conduct themselves. Understandably then their […]

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Digital marketing for seniors: Is it possible?

Category: Business Strategies|Digital Marketing|social media marketing|Strategies|Target Audience

There is a lot of material and research on marketing strategy to appeal to the youth, but not nearly enough […]

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Business to Consumer Marketing: The Basics

Category: Business Strategies|Digital Marketing|Startup Business|Strategies|Target Audience

There are two types of marketing that is mainly carried out by businesses. These two types include: B2B Marketing (Business […]

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6 Tips for Content Marketing

Category: Business Research|Digital Marketing|Startup Business|Strategies

Did you know that 60% of marketers create one piece of content every day?  If it’s such an important part […]

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Advertising brick and mortar businesses on Facebook

Category: Digital Marketing|Facebook|PPC advertising|Social Media|social media marketing

Facebook ads’ impressions increased by 37% in 2019. This means that the outreach Facebook offers is only growing.  There is […]

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